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Prescription drug ads should soon start looking noticeably different

A federal transparency rule takes effect in June 2024 requiring commercials to clearly spell out potential side effects and when a person should avoid the medicine. The effort, more than a decade in the making, could demystify those rapid-fire disclaimers at the end of TV and radio ads through steps like simultaneous text that is displayed long enough to be read easily. Now to stop them from being so loud. DID YOU KNOW? The FDA approval process includes testing only for safety and effectiveness. It does not approve other claims made in advertisements. BEWARE.

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